Subway is a popular fast-food chain that specializes in making sandwiches. The franchise business model of Subway has been successful in establishing the brand in different parts of the world. Subway’s franchise model is based on providing entrepreneurs with a low-cost opportunity to start a business under a well-known brand name.
The story of Subway’s franchise business began in 1965 when Fred DeLuca and Dr. Peter Buck opened the first Subway restaurant in Bridgeport, Connecticut. The initial plan was to use the profits from the sandwich shop to pay for DeLuca’s college education. However, the restaurant became so successful that they decided to open more locations.
In 1974, Subway began its franchising operations, and the first franchisee was a friend of DeLuca’s, who opened a Subway restaurant in Wallingford, Connecticut. Over time, Subway continued to expand its franchise network, and by 1982, the chain had 200 locations.
One of the reasons for Subway’s success in the franchise industry is its low-cost model. The franchise fee for a Subway restaurant is relatively low compared to other franchises. The initial investment for a Subway franchise ranges from $116,000 to $263,000, which includes the franchise fee, equipment, and other startup costs.
Another reason for Subway’s success is its menu. Subway’s sandwiches are customizable, which means customers can choose the type of bread, fillings, and toppings they want. This has helped Subway attract a broad customer base, including people with different dietary preferences.
Subway’s franchise model also includes comprehensive training and support for franchisees. The company provides a two-week training program for new franchisees and ongoing training and support throughout the life of the franchise agreement. This includes assistance with site selection, lease negotiations, and marketing.
Today, Subway has more than 44,000 restaurants in over 100 countries, making it the largest fast-food chain in the world. The company continues to expand its franchise network, and in 2020, Subway announced plans to open 10,000 new restaurants worldwide by 2025.
In conclusion, Subway’s franchise business story is one of success and innovation. The low-cost model, customizable menu, and comprehensive training and support have helped the brand establish itself as a leader in the fast-food industry. As the company continues to expand its franchise network, it is sure to remain a dominant player in the franchise industry for years to come.