RE/MAX is a global real estate franchise that provides entrepreneurs with an opportunity to start a business under a well-known brand name. RE/MAX’s franchise model is based on providing its franchisees with a proven business model, comprehensive training, and support.
The story of RE/MAX’s franchise business began in 1973 when Dave Liniger and his wife, Gail, co-founded RE/MAX in Denver, Colorado. The couple created the company with the goal of offering real estate agents an opportunity to own their own businesses and to provide buyers and sellers with a better real estate experience.
One of the reasons for RE/MAX’s success in the franchise industry is its unique business model. RE/MAX franchisees are independent contractors who are free to run their businesses as they see fit. This model has attracted many entrepreneurs who want to be their own bosses and have the flexibility to run their businesses in a way that suits their needs.
Another reason for RE/MAX’s success is its comprehensive training and support for franchisees. The company provides a four-week training program for new franchisees, which covers everything from sales techniques to marketing strategies. RE/MAX also provides ongoing support for its franchisees, including assistance with marketing, technology, and business operations.
Today, RE/MAX has over 130,000 agents in more than 110 countries, making it one of the largest real estate franchise networks in the world. The company continues to expand its franchise network, and in 2020, RE/MAX announced plans to open 100 new offices in China over the next five years.
In conclusion, RE/MAX’s franchise business story is one of success and innovation. The unique business model, comprehensive training, and support for franchisees have helped the brand establish itself as a leader in the real estate industry. As the company continues to expand its franchise network, it is sure to remain a dominant player in the franchise industry for years to come.